I found this advertisement flipping through the December addition of
Vogue and it instantly struck me as very persuasive. There were many, many ads
similar to this one in Vogue however, this Gucci ad seemed to have all the
persuasive techniques wrapped up in one. Since this ad has very few words it is
considered "visual persuasion." The creator of this ad did a very
good job of assessing his audience. This ad was in Vogue magazine, a magazine
aimed at a younger, stylish market. This ad appeals to that very same market.
It shows a young, beautiful, well dressed couple who seem to be very content.
This persuasive technique is the author trying to get you to believe that you
will also be young, beautiful, and well dressed if you buy from Gucci. This is
a very common persuasive technique in magazines. Any ad with beautiful, happy
people on it will entice buyers to think they will also look like the models
when they purchase the item being marketed. Also, people like looking at ads
where a couple is involved. This appeals to the romantics, women who find the
man in the ad attractive, and men who find the woman in the ad attractive.
Gucci widened their market by putting the couple in there, the broader and
audience, the more effective the advertising and persuasion. This ad is also
persuasive because it is so easy to look at, it is simple but conveys its
message easily, Gucci is beautiful. The colors are appealing to the eye and it isn’t
too busy or distracting. When someone has a hard time reading an ad because it
is so cluttered, it can majorly take away from the persuasion. All this ad says
is “Gucci” and in smaller letters “Explore The Digital Flagship Gucci.com.” It
is short, sweet, and to the point. They don’t give you too much information,
but enough to make you curious and want to visit Gucci.com. This ad was very
persuasive in format, content, and composition.
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