Bacardi Rum

The advertisement that I decided to use was a Bacardi rum ad that I found on a news website.  The advertisement shows a party set in 1957 and all the people have a great time.  In the bottom corner it reads, “History’s supposed to be boring. Nobody told us.”  The ad suggests that because of the Bacardi, even a party back then was crazy.  The ad, first off, makes use of logical fallacies, secondly, appeals to pathos, and thirdly, has a lot of visual aid.

Logical fallacies are very common, especially in alcohol ads such as this.  This Bacardi ad specifically makes it seem like if you drink their rum you will have a good time.  The photographer captured a photo of everyone having a crazy time, leading the audience of the ad to believe that when they drink it they will have a similar experience.  But in reality, you can have a really boring time drinking the rum.

The pathos appeals to the audiences’ emotions to make them want the product being advertised.  The phrase at the bottom of the ad about not knowing how to be boring appeals to people who just want to have fun.  Many people are tired of their job and the normal swing of things and want to do something that’s not boring, so they drink Bacardi to have a good time!

This advertisement is very visually appealing.  It is full of very attractive people who are very happy looking.  The ad has very warm colors making the atmosphere very inviting.  The bottles of rum and the drinks are highlighted in the photo, being at the center of all the action.  When a person first looks at this ad, they think of a good time, and that is exactly what Bacardi wanted.

This ad is very persuasive and does its job well to attract its audience.